For 25 years, Base Design helped brands define their unique story and place in culture. Today, Base is an international network of creative studios specializing in branding and communications located in Brussels, Geneva, Melbourne and New York. They help brands to earn influence and then keep it through strategy, design, and technology.
In response to the central question ‘when does a space become a home’ Base developed the brand identity for Neybor based on the intangible, yet universal idea that home isn’t a place. It’s a feeling. To bring this idea to life, we invited the talented illustrator, Olga Prader to embody this emotionally-driven concept through a series of whimsical drawings, seamlessly interacting with subtle art direction and witty tone of voice to create a soulful brand for contemporary living.