has the ambition to support every stakeholder in the zero-waste transition, from distribution to consumption. They work with retail outlets to enable every citizen to incorporate reuse and healthy eating into their daily lives, in order to consume all types of liquids without generating waste. By combining bulk liquid sales with reusable and returnable bottles, consumers adopt a Jean Bouteille, fill it with the liquid of their choice, and reuse it to fight against disposable culture.

More info here.